Design Notes
Whoever said you can’t mix business with pleasure clearly never partnered with Greenbrook Design. When the owners of the historic Campbell Building—also home to Greenbrook Design—envisioned transforming part of the space into a modern event venue, Uptown Indigo, along with a stylish loft apartment, our team embraced the challenge. We quickly developed a thoughtful plan to seamlessly integrate residential comfort with commercial functionality, demonstrating how great design can serve both work and lifestyle needs in one beautifully cohesive space.
The Challenges
Renovating the historic Campbell Building was far from a typical remodel. With nearly a century of stories behind its walls, this landmark in Uptown Shelby had served many purposes over the years—from a bustling department store offering everything imaginable to a home furnishings retailer. After a period of dormancy lasting twelve years, the building was ready to embark on a new chapter.
In 2014, the Shelby family became the second owners of the Campbell Building. With a vision of creating a versatile event venue capable of hosting everything from weddings to corporate gatherings, they began the journey to bring Uptown Indigo to life. That dream took nearly three years to realize—but the results are nothing short of extraordinary.
Given the historical significance of the building, preserving its character was a top priority. Salvaged wood from the original structure was repurposed into key design features, including the distinctive bar in the Steeples Lounge, adding warmth and authenticity to the space. With ample square footage available, the owners also opted to create a private residential retreat within the building. This presented a unique design challenge: to craft a personal space that felt private and serene while maintaining visual harmony with the adjacent event areas.
Our vision for the transformation began with Walker Woodworking, combining thoughtful craftsmanship with modern function, all while honoring the building’s storied past.
The Start Of An Adventure
The design of this project was heavily influenced by its unique location in the heart of Uptown Shelby. Positioned next to the historic First Baptist Church, the setting served as the inspiration for one of the venue’s most distinctive features—Steeples Lounge. This thoughtfully designed space offers guests a place to relax while enjoying panoramic views of Shelby’s iconic church steeples, which reach toward the sky.
The abundance of windows throughout the building allows natural light to flood the venue, creating an inviting and uplifting atmosphere throughout the day. As the sun sets, the space transforms into a warm, glowing environment—ideal for evening events and celebrations.
To maintain both beauty and practicality, a hidden door was seamlessly integrated near the bar, providing discreet access to additional storage space without compromising the venue’s clean, sophisticated aesthetic. These subtle yet impactful details help make Uptown Indigo a genuinely memorable and functional event destination.
Preserving History
Reclaimed wood from the original structure was thoughtfully repurposed as a striking feature in the fourth-floor bar, creating both a conversation starter and a meaningful tribute to the building’s past. This design choice adds a warm, rustic character to Steeples Lounge, giving the space a bold, masculine aesthetic that complements its elevated views and relaxed atmosphere.
Upon reaching the fourth floor, guests are immediately drawn to the full kitchen—an impressive and functional element that serves dual purposes. Not only is it available for use during private events, but it also functions as a personal kitchen for the building’s owners. Smart design decisions, such as the inclusion of the versatile Galley Sink, make the space both efficient and elegant.
While the private apartment loft is filled with thoughtful details, one of the most talked-about features is the bold green hue used in the Jack-and-Jill bathroom. Its unexpected color choice immediately draws attention, prompting questions and admiration. The result is a space that feels fresh, distinctive, and deeply personal.
Another standout in the residential space is the serene master bathroom. Designed to be a calming retreat, the room is anchored by a dramatic light fixture that serves as both a focal point and a source of soft, ambient light. It’s the perfect place to unwind after a long day, offering an ideal blend of luxury and comfort.
See more pictures and read more details about this fantastic project.
Worth The Wait
After more than a year of careful planning and dedicated effort, the owners’ vision has come to life in a space perfectly suited to both their lifestyle and business needs. Their cozy loft retreat offers a comfortable sanctuary, complete with a personal wet bar for relaxing evenings. The final outcome not only met their expectations but also exceeded them, delivering a space that is both functional and inviting.
The team at Greenbrook Design played an invaluable role throughout the process. As the owners reflected, “Greenbrook is truly exceptional. There were moments when I reconsidered choices after leaving the showroom, and the team embraced my evolving ideas with open arms. They provided essential guidance based on their expertise, striking a balance between aesthetics and practical needs—such as the cleverly integrated secret door to our storage room. Their thoughtful suggestions ensured every cabinet design throughout the building was perfectly tailored to our requirements.”
While the journey was not without its challenges, every obstacle was a worthwhile part of the process. The historic Campbell Building, a landmark in Uptown Shelby for nearly a century, continues to leave a lasting impression on all who experience it. Thanks to this thoughtful renovation, its legacy will endure—preserved for generations to come.
This Is Just The Beginning
Greenbrook Design is proud to occupy the first and second floors of the historic Campbell Building, and being so close to one of our own projects is truly rewarding. Every time we ascend to the third and fourth floors and see our work come to life, it’s a reminder of the meaningful impact thoughtful design can have.
We are delighted with how the Uptown Indigo project turned out and feel honored to have been part of this historic journey alongside the building’s owners. We wish them continued success as they create lasting memories in this remarkable space.
The Campbell Building remains a cherished landmark, poised to enrich our community for generations to come.
Granite, Quartz, Marble, or Quartzite?
These are the top contenders when it comes to selecting the perfect countertop material for your kitchen or bathroom. Each one brings its own strengths, aesthetic appeal, and practical considerations—making the decision both exciting and a bit overwhelming.
Granite is a natural stone known for its durability and unique, one-of-a-kind patterns. Quartz, on the other hand, is an engineered surface that offers a wide range of color options and is prized for its low-maintenance qualities. Marble stands out for its timeless elegance and heat resistance, though it requires more upkeep. Quartzite closely resembles marble in appearance but offers greater durability and easier maintenance.
When making your selection, it’s important to consider factors such as heat and stain resistance, ease of maintenance, and of course, budget. Below, we break down the key differences, pros, and cons of each material to help you determine which surface best suits your lifestyle, design vision, and practical needs.
The kitchen pantry is often one of the most underutilized yet high-potential spaces in the home. While it can easily become a catch-all for clutter, a well-designed pantry is a true hidden gem—capable of transforming the functionality of your kitchen. From storing oversized serving pieces to housing everyday essentials, a thoughtfully planned pantry helps keep countertops clear and mealtime prep more efficient.
Whether you have a compact pull-out pantry, a spacious walk-in, or a dedicated butler’s pantry, innovative organization is key. A well-designed pantry not only maximizes storage but also supports the flow of your kitchen. Below, we’re sharing a few of our favorite design ideas and practical tips to help you better utilize your pantry space—and maybe even inspire your next kitchen upgrade.
Our showroom’s grand opening was the culmination of two years filled with vision, planning, and hard work—a dream brought to life through dedication and passion. Now, as we prepare to celebrate our second anniversary, we find ourselves reflecting on how quickly time has passed. It feels like only yesterday that we opened our doors and welcomed our very first clients into the space we’ve come to love so much.
Join us as we take a walk down memory lane and revisit the milestones, challenges, and moments that brought us to Uptown Shelby. This anniversary isn’t just a celebration of time—it’s a celebration of growth, community, and the relationships we’ve built along the way.
Walker WoodworkingThere is more to color than simply a large selection of hues. Color sends a message and can represent thought and emotion, especially in the world of design. Each year, Pantone announces its choice for the color of the year, a tradition that started in 1999, and designers everywhere eagerly await the news. Classic Blue was this year’s choice of color, a color that represents the future.
As we prepare to close the door on one decade and begin anew, many are filled with anticipation of what the coming year will bring. Blue has always been associated with stability, relaxation, and tranquility, as is seen in nature with the ocean and sky. We understand that hectic schedules and stressful office days generate a need for a place to unwind and completely relax. Here are a few ways to incorporate the color of the year into your home and give it that welcoming environment that will last throughout the coming decade and beyond.
Walker WoodworkingLight is one of nature’s most captivating elements, and its presence has the power to transform a space. In the world of interior design, natural light plays a vital role—not only by enhancing aesthetics but also by elevating the overall atmosphere of a room. It can create dramatic contrasts that bring depth and interest to a space, while also highlighting architectural and design features.
Natural light, when thoughtfully incorporated, makes interiors feel larger, warmer, and more welcoming. At Greenbrook Design, we embrace a design approach known as daylighting—the intentional use of natural light to shape how a space looks and feels throughout the day. It’s one of our favorite tools in the design process.
Here are just a few reasons why we love incorporating natural light into our projects…
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