Greenbrook Design Center became an idea of Stacey & Travis Walker in 2014.
The business was growing, which also meant the number of employees was increasing, and the office space was becoming… well, let’s say, a bit tight!
It was time for more space in all areas of the woodshop. After searching numerous locations in Shelby, nothing seemed “just right.” So, the project was reluctantly put on hold until the search could continue.
In the fall of 2015, Stacey and Travis were approached by an acquaintance to look at the old Campbell building, built in 1929. Upon entering the building, Stacey immediately had a vision and began to put a plan in place.
After a lunch meeting uptown, Stacey & Travis announced they had a site visit planned for the design team (Jan & Marie). A short walk around the corner led them to the Campbell building in uptown Shelby. Without hesitation, everyone agreed.
It didn’t take long for the questions to pop up! How do we brand the showroom? What’s in a name? What will we offer to our clients? The pros and cons were discussed, but decisions had to be made to move forward with the showroom. The excited business owners and employees didn’t realize they were progressing towards a name through the debate! It was determined that branding a new name along with a new location would be beneficial to grow the business. Travis was reluctant at first, knowing how hard he had worked over the past 20 years to brand “Walker -Woodworking.” He reminisced about all that inspired him to get started in the business in the first place. His very first inspiration was an old oak tree planted by his grandfather. Rather than burn the tree for firewood, he wanted to craft a furniture piece as a remembrance of not only the tree but the family land it had grown on. Travis built a crib for his first-born daughter and a china hutch for Stacey. Both are treasured pieces. It was in the reminiscing that Greenbrook Design Center was developed. Greenbrook is the physical address for Walker Woodworking’s home place and location. It seemed fitting to tie the two together.
Now that we have a name, we need a logo!
Stacey created this meaningful logo to bind everything together.
The logo, an oak tree, represents the first project Travis built. It also represents his grandfather’s roots and new growth!
A tree can only stand tall with deep roots to support it – Travis and Stacey are the fourth generation of relatives to live on the Greenbrook property.
Interestingly enough, the Celtic Meaning of the Oak Tree also agrees. The oak is considered a cosmic storehouse of wisdom embodied within its towering strength. Ancient Celts observed the oak’s massive growth and impressive expanse. They took this as a clear sign that the oak would be honored for its endurance and noble presence.
In our showroom, we want to encompass the five senses (sight, taste, hearing, touch, and smell), which will provide our customers with a unique experience and embrace technology. A virtual tour of sorts, just in real time! Our experienced staff and state-of-the-art showroom will offer designs, ideas, and everything you need to bring your dream of a new kitchen or bathroom to life.
Our goal is to provide every client with a design experience tailored specifically to their individual needs. We understand the desire to have differences in opinions and styles. That is what drives our creativity!