Design Notes
Whoever said you can’t mix business with pleasure clearly never partnered with Greenbrook Design. When the owners of the historic Campbell Building—also home to Greenbrook Design—envisioned transforming part of the space into a modern event venue, Uptown Indigo, along with a stylish loft apartment, our team embraced the challenge. We quickly developed a thoughtful plan to seamlessly integrate residential comfort with commercial functionality, demonstrating how great design can serve both work and lifestyle needs in one beautifully cohesive space.
The Challenges
Renovating the historic Campbell Building was far from a typical remodel. With nearly a century of stories behind its walls, this landmark in Uptown Shelby had served many purposes over the years—from a bustling department store offering everything imaginable to a home furnishings retailer. After a period of dormancy lasting twelve years, the building was ready to embark on a new chapter.
In 2014, the Shelby family became the second owners of the Campbell Building. With a vision of creating a versatile event venue capable of hosting everything from weddings to corporate gatherings, they began the journey to bring Uptown Indigo to life. That dream took nearly three years to realize—but the results are nothing short of extraordinary.
Given the historical significance of the building, preserving its character was a top priority. Salvaged wood from the original structure was repurposed into key design features, including the distinctive bar in the Steeples Lounge, adding warmth and authenticity to the space. With ample square footage available, the owners also opted to create a private residential retreat within the building. This presented a unique design challenge: to craft a personal space that felt private and serene while maintaining visual harmony with the adjacent event areas.
Our vision for the transformation began with Walker Woodworking, combining thoughtful craftsmanship with modern function, all while honoring the building’s storied past.
The Start Of An Adventure
The design of this project was heavily influenced by its unique location in the heart of Uptown Shelby. Positioned next to the historic First Baptist Church, the setting served as the inspiration for one of the venue’s most distinctive features—Steeples Lounge. This thoughtfully designed space offers guests a place to relax while enjoying panoramic views of Shelby’s iconic church steeples, which reach toward the sky.
The abundance of windows throughout the building allows natural light to flood the venue, creating an inviting and uplifting atmosphere throughout the day. As the sun sets, the space transforms into a warm, glowing environment—ideal for evening events and celebrations.
To maintain both beauty and practicality, a hidden door was seamlessly integrated near the bar, providing discreet access to additional storage space without compromising the venue’s clean, sophisticated aesthetic. These subtle yet impactful details help make Uptown Indigo a genuinely memorable and functional event destination.
Preserving History
Reclaimed wood from the original structure was thoughtfully repurposed as a striking feature in the fourth-floor bar, creating both a conversation starter and a meaningful tribute to the building’s past. This design choice adds a warm, rustic character to Steeples Lounge, giving the space a bold, masculine aesthetic that complements its elevated views and relaxed atmosphere.
Upon reaching the fourth floor, guests are immediately drawn to the full kitchen—an impressive and functional element that serves dual purposes. Not only is it available for use during private events, but it also functions as a personal kitchen for the building’s owners. Smart design decisions, such as the inclusion of the versatile Galley Sink, make the space both efficient and elegant.
While the private apartment loft is filled with thoughtful details, one of the most talked-about features is the bold green hue used in the Jack-and-Jill bathroom. Its unexpected color choice immediately draws attention, prompting questions and admiration. The result is a space that feels fresh, distinctive, and deeply personal.
Another standout in the residential space is the serene master bathroom. Designed to be a calming retreat, the room is anchored by a dramatic light fixture that serves as both a focal point and a source of soft, ambient light. It’s the perfect place to unwind after a long day, offering an ideal blend of luxury and comfort.
See more pictures and read more details about this fantastic project.
Worth The Wait
After more than a year of careful planning and dedicated effort, the owners’ vision has come to life in a space perfectly suited to both their lifestyle and business needs. Their cozy loft retreat offers a comfortable sanctuary, complete with a personal wet bar for relaxing evenings. The final outcome not only met their expectations but also exceeded them, delivering a space that is both functional and inviting.
The team at Greenbrook Design played an invaluable role throughout the process. As the owners reflected, “Greenbrook is truly exceptional. There were moments when I reconsidered choices after leaving the showroom, and the team embraced my evolving ideas with open arms. They provided essential guidance based on their expertise, striking a balance between aesthetics and practical needs—such as the cleverly integrated secret door to our storage room. Their thoughtful suggestions ensured every cabinet design throughout the building was perfectly tailored to our requirements.”
While the journey was not without its challenges, every obstacle was a worthwhile part of the process. The historic Campbell Building, a landmark in Uptown Shelby for nearly a century, continues to leave a lasting impression on all who experience it. Thanks to this thoughtful renovation, its legacy will endure—preserved for generations to come.
This Is Just The Beginning
Greenbrook Design is proud to occupy the first and second floors of the historic Campbell Building, and being so close to one of our own projects is truly rewarding. Every time we ascend to the third and fourth floors and see our work come to life, it’s a reminder of the meaningful impact thoughtful design can have.
We are delighted with how the Uptown Indigo project turned out and feel honored to have been part of this historic journey alongside the building’s owners. We wish them continued success as they create lasting memories in this remarkable space.
The Campbell Building remains a cherished landmark, poised to enrich our community for generations to come.
Greenbrook DesignMaking the decision to open our own showroom was not done overnight. It began as the answer to a need for our clients. They needed a place where they could come and explore the possibilities that awaited them for their home renovation. It was important to our owners, Travis and Stacey Walker, that their clients could see and feel the products, enhancing their design experience. As the idea became a reality, the Walkers realized the added benefit of having more than just cabinets featured in the showroom. Greenbrook Design is proud to be an authorized dealer for not just four lines of cabinetry but multiple home furnishings and decor companies like Europe 2 You and Moe’s. Get a peek inside the showroom here and listen to Stacey share her vision of the showroom.
We have all witnessed the transformation this past year, bedrooms become offices, kitchen tables become classrooms, and your basement doubles as a home gym. The problem is that most of these spaces were not ready to accommodate double duty. Multifunctional means one area of the home can handle multiple duties, while this sounds great, no one wants it to look like it’s a three-in-one, which is where good design comes into play. Selecting furniture pieces that can serve several purposes or planning a layout that can fulfill multiple needs is key to creating a home that suits your family’s unique lifestyle and routine. Let’s discuss what goes into designing these spaces and how you can make the most of the space you have.
Walker WoodworkingDesign is more than just creating a layout that is functional and beautiful; it is about turning a house into a home that has an atmosphere just right for you. A functional home is good, but a home where you feel at home is best, which is the end goal for every designer. One way to have a welcoming environment is to draw inspiration from nature, which is a trend that is gaining momentum in the design world.
Walker Woodworking When you think of a closet, you envision a space within a room that opens with a door. For some, it means enough room to hang up clothes or store larger items. It has, however, evolved to become much more than a mere stash and go-to spot for necessities. From hall closets to pantries to linen and bedroom closets, they serve multiple purposes. Today, it can be a mini dressing room, a place to keep all the kids’ sports equipment, and even a place of meditation ( really, it’s a thing). It is a great way to gain extra storage in the bedroom for personal items and is considered an extension of the home.
Walker Woodworking Are you feeling like something needs to change inside your home? Tired of the same old decor pieces greeting you when you come home? Maybe your taste in style has changed, and you’re looking for a little update? The good news is you don’t have to do a full-blown renovation to achieve your goal; sometimes, it takes a little freshening up to update your home.
Greenbrook Design
Greenbrook Design