Design Notes
Whoever said you can’t mix business with pleasure clearly never partnered with Greenbrook Design. When the owners of the historic Campbell Building—also home to Greenbrook Design—envisioned transforming part of the space into a modern event venue, Uptown Indigo, along with a stylish loft apartment, our team embraced the challenge. We quickly developed a thoughtful plan to seamlessly integrate residential comfort with commercial functionality, demonstrating how great design can serve both work and lifestyle needs in one beautifully cohesive space.
The Challenges
Renovating the historic Campbell Building was far from a typical remodel. With nearly a century of stories behind its walls, this landmark in Uptown Shelby had served many purposes over the years—from a bustling department store offering everything imaginable to a home furnishings retailer. After a period of dormancy lasting twelve years, the building was ready to embark on a new chapter.
In 2014, the Shelby family became the second owners of the Campbell Building. With a vision of creating a versatile event venue capable of hosting everything from weddings to corporate gatherings, they began the journey to bring Uptown Indigo to life. That dream took nearly three years to realize—but the results are nothing short of extraordinary.
Given the historical significance of the building, preserving its character was a top priority. Salvaged wood from the original structure was repurposed into key design features, including the distinctive bar in the Steeples Lounge, adding warmth and authenticity to the space. With ample square footage available, the owners also opted to create a private residential retreat within the building. This presented a unique design challenge: to craft a personal space that felt private and serene while maintaining visual harmony with the adjacent event areas.
Our vision for the transformation began with Walker Woodworking, combining thoughtful craftsmanship with modern function, all while honoring the building’s storied past.
The Start Of An Adventure
The design of this project was heavily influenced by its unique location in the heart of Uptown Shelby. Positioned next to the historic First Baptist Church, the setting served as the inspiration for one of the venue’s most distinctive features—Steeples Lounge. This thoughtfully designed space offers guests a place to relax while enjoying panoramic views of Shelby’s iconic church steeples, which reach toward the sky.
The abundance of windows throughout the building allows natural light to flood the venue, creating an inviting and uplifting atmosphere throughout the day. As the sun sets, the space transforms into a warm, glowing environment—ideal for evening events and celebrations.
To maintain both beauty and practicality, a hidden door was seamlessly integrated near the bar, providing discreet access to additional storage space without compromising the venue’s clean, sophisticated aesthetic. These subtle yet impactful details help make Uptown Indigo a genuinely memorable and functional event destination.
Preserving History
Reclaimed wood from the original structure was thoughtfully repurposed as a striking feature in the fourth-floor bar, creating both a conversation starter and a meaningful tribute to the building’s past. This design choice adds a warm, rustic character to Steeples Lounge, giving the space a bold, masculine aesthetic that complements its elevated views and relaxed atmosphere.
Upon reaching the fourth floor, guests are immediately drawn to the full kitchen—an impressive and functional element that serves dual purposes. Not only is it available for use during private events, but it also functions as a personal kitchen for the building’s owners. Smart design decisions, such as the inclusion of the versatile Galley Sink, make the space both efficient and elegant.
While the private apartment loft is filled with thoughtful details, one of the most talked-about features is the bold green hue used in the Jack-and-Jill bathroom. Its unexpected color choice immediately draws attention, prompting questions and admiration. The result is a space that feels fresh, distinctive, and deeply personal.
Another standout in the residential space is the serene master bathroom. Designed to be a calming retreat, the room is anchored by a dramatic light fixture that serves as both a focal point and a source of soft, ambient light. It’s the perfect place to unwind after a long day, offering an ideal blend of luxury and comfort.
See more pictures and read more details about this fantastic project.
Worth The Wait
After more than a year of careful planning and dedicated effort, the owners’ vision has come to life in a space perfectly suited to both their lifestyle and business needs. Their cozy loft retreat offers a comfortable sanctuary, complete with a personal wet bar for relaxing evenings. The final outcome not only met their expectations but also exceeded them, delivering a space that is both functional and inviting.
The team at Greenbrook Design played an invaluable role throughout the process. As the owners reflected, “Greenbrook is truly exceptional. There were moments when I reconsidered choices after leaving the showroom, and the team embraced my evolving ideas with open arms. They provided essential guidance based on their expertise, striking a balance between aesthetics and practical needs—such as the cleverly integrated secret door to our storage room. Their thoughtful suggestions ensured every cabinet design throughout the building was perfectly tailored to our requirements.”
While the journey was not without its challenges, every obstacle was a worthwhile part of the process. The historic Campbell Building, a landmark in Uptown Shelby for nearly a century, continues to leave a lasting impression on all who experience it. Thanks to this thoughtful renovation, its legacy will endure—preserved for generations to come.
This Is Just The Beginning
Greenbrook Design is proud to occupy the first and second floors of the historic Campbell Building, and being so close to one of our own projects is truly rewarding. Every time we ascend to the third and fourth floors and see our work come to life, it’s a reminder of the meaningful impact thoughtful design can have.
We are delighted with how the Uptown Indigo project turned out and feel honored to have been part of this historic journey alongside the building’s owners. We wish them continued success as they create lasting memories in this remarkable space.
The Campbell Building remains a cherished landmark, poised to enrich our community for generations to come.
Greenbrook DesignMany of our clients come to us from an hour or more away, often from the greater Charlotte metro area. A common question we hear is, “Why make the drive to Shelby when there are design centers closer to home?” It’s a fair question—and one we completely understand. That’s why we’d like to share a few key reasons why we believe the experience, service, and value you’ll find at Greenbrook Design make the trip well worth it.
Walker WoodworkingThere are many elements that help assemble the perfect design for your space, such as color, texture, and pattern, but one, in particular, plays a key role in making a statement: the focal point. Without a focal point, a room can feel busy or even boring, as it lacks something that immediately draws the eye. This is one of the reasons it is essential to include a focal point in the design; however, given its critical role, sufficient thought should be given to placing it in the optimal location. How do you design the perfect focal point that stands out without overpowering everything else? How do you best use focal points in a room or design with it in mind? Let’s explore the answers to getting the most out of your focal point.
Greenbrook DesignThe sofa is often one of the first things we notice when entering the living room since it tends to be the largest object in the room. We love to stretch out to watch TV or curl up under a blanket to read a book. Sometimes it also ends up being the quick solution to an additional place to sleep when in a bind. Designers have verified that this is a key piece of furniture for the living room, making it a sizable investment when the time comes for it to be replaced. As it is so important to the design, it stands to reason that there should be some things considered before making your next purchase. What things, exactly, should you look for before finalizing your choice, and what makes a sofa perfect for your home? Read on to find out some helpful tips that can assist you in picking your next sofa.
Home is the place where everyone can fully relax and be themselves. It is the center for all of our main activities, but sometimes we need a space that caters to our specific needs, especially when it comes to husbands and wives. This is why his and her spaces were invented: to give each an area to call their own, tailored to function just for them. From bathrooms to bedrooms and even the home office, having something that functions for your unique lifestyle routine can make a big difference in how you accomplish your day-to-day tasks with minimal stress and maximum success. When designing for these spaces, what should you include? What areas matter most, and how do you create the perfect his and her space within the same square footage? Let’s answer those questions for multiple areas within your home.
Walker WoodworkingPersonal Expression Through Design. There is no denying the truth found in the statement, your home is your castle, and who doesn’t want a custom castle? Now, more than ever, there are items available to help you completely personalize your spaces to reflect your unique personality. There is freedom to break the traditional design rules of the past and express yourself in so many ways by combining what you love into something new. Every area of your home should tell guests your story; it should speak to them of the things that matter most to you. By selecting colors, textures, patterns, shapes, and art that accurately reflect your individual tastes, you can achieve that goal. Don’t be afraid to step outside of the box and share what matters to you. At its core, that is what design is about: using a combination of varying elements to tell your story to the world.
Greenbrook Design
Greenbrook Design